{"id":5481,"date":"2020-10-26T18:15:38","date_gmt":"2020-10-26T17:15:38","guid":{"rendered":"https:\/\/vistaword.com\/?page_id=5481"},"modified":"2020-10-30T12:06:54","modified_gmt":"2020-10-30T11:06:54","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/vistaword.com\/en\/transcreation\/","title":{"rendered":"Transcreation"},"content":{"rendered":"<div  class=\"tatsu-H2bBCHcGP tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"100px 0px 100px 0px\",\"l\":\"80px 0px 80px 0px\"}' data-padding-top='100px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-large-gutter tatsu-reg-cols  tatsu-clearfix tatsu-UqFWCbfedl\" ><style>.tatsu-UqFWCbfedl > .tatsu-row{margin-top: 0px;}.tatsu-UqFWCbfedl.tatsu-row-wrap > .tatsu-row{margin-bottom: 0px;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-bK095nxHfE\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1NRjI1cm-7  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-1NRjI1cm-7.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Transcreation<\/span><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-bK095nxHfE.tatsu-column{width: 100%;}.tatsu-bK095nxHfE.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-bK095nxHfE > .tatsu-column-inner > 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class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation.jpg\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H2bBCHcGP.tatsu-section{background-color: rgba(185,185,185,1);}.tatsu-H2bBCHcGP .tatsu-section-background{background-image: url(https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-H2bBCHcGP .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-H2bBCHcGP .tatsu-section-pad{padding: 100px 0px 100px 0px;}.tatsu-H2bBCHcGP > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H2bBCHcGP > .tatsu-top-divider{z-index: 9999;}.tatsu-H2bBCHcGP .tatsu-section-overlay{background: linear-gradient(45deg, rgba(0,0,0,0.5) 0%, rgba(0,0,0,0.3) 100%);mix-blend-mode: normal;}@media only screen and (max-width:1377px) {.tatsu-H2bBCHcGP .tatsu-section-pad{padding: 80px 0px 80px 0px;}}@media only screen and (max-width: 767px) {.tatsu-H2bBCHcGP .tatsu-section-background{background-position: bottom right;}.tatsu-H2bBCHcGP .tatsu-bg-blur{background-position: bottom right;}}<\/style><\/div><div  class=\"tatsu-_kE7Xqd79 tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 50px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-A6rryIikJt\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-J9sop2PkSu\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-KUfOut-1s  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-KUfOut-1s.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><strong>Looking to expand into new markets abroad? <\/strong><\/h4>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-3_CVJ2VvJ  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-3_CVJ2VvJ.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>To ensure the success of your international development strategy, your message needs to be tailored to the culture of your target country or countries. Transcreation, or cultural adaptation, is fundamentally a creative process of in-language copywriting for marketing and promotional content. Transcreation essentially aims to adapt a message written in a source language to the culture and conventions of your target country. This process requires perfect understanding of both cultures to successfully trigger the desired positive emotional response from your target audience.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-J9sop2PkSu.tatsu-column{width: 50%;}.tatsu-J9sop2PkSu.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-J9sop2PkSu.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-WJguOnYvbW\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-wPluYb_iLE  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1980px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 50%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"transcreation\" src = \"https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation-1.jpg\" \/><\/div><style>.tatsu-wPluYb_iLE{margin: 0px 0px 0px 0px;}.tatsu-wPluYb_iLE .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-wPluYb_iLE.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-WJguOnYvbW.tatsu-column{width: 50%;}.tatsu-WJguOnYvbW.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-WJguOnYvbW.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-_kE7Xqd79.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-_kE7Xqd79 .tatsu-section-pad{padding: 90px 0px 50px 0px;}.tatsu-_kE7Xqd79 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-_kE7Xqd79 > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-tgBWM5fQL tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"68px 0px 90px 0px\"}' data-padding-top='68px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-custom-gutter tatsu-reg-cols  tatsu-clearfix tatsu-2R0As9-j67\" ><div  class=\"tatsu-row \" style=\"margin-left:-15px;margin-right:-15px;\"><div  class=\"tatsu-column  tatsu-one-half tatsu-column-image-none tatsu-column-effect-scale  tatsu-nBjMzntLFC\"  data-parallax-speed=\"0\" style=\" padding:0 15px;\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-svg-icon tatsu-module align-none  tatsu-line-animate custom tatsu-o2-ypRxLL8 tatsu-svg-icon-default tatsu-svg-icon-plain  \" data-path-animation=\"EASE\" data-svg-animation=\"EASE\" data-animation-duration = \"300\"  data-animation = \"none\"   ><div class = \"tatsu-svg-icon-inner\"><a href=\"#\" class=\"tatsu-icon-wrap\" ><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"39\" y1=\"43\" x2=\"25\" y2=\"29\"\/>\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"25\" y1=\"43\" x2=\"39\" y2=\"29\"\/>\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"23,8 10,8 10,63 54,63 54,8 41,8 \"\/>\r\n<polygon fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"36,5 36,1 28,1 28,5 24,5 22,13 42,13 40,5 \r\n\t\"\/>\r\n<\/svg>\r\n<\/a><\/div><style>.tatsu-o2-ypRxLL8 svg{width: 60px;height: 60px;stroke-width: 2px;color: rgba(0,126,255,1) ;}.tatsu-o2-ypRxLL8.tatsu-module{margin: 0px 0px 25px 0px;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B5niuwQJps  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B5niuwQJps.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>To illustrate this, here is an <b>example of failed transcreation<\/b>:<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-KgeZ79DOlG  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-KgeZ79DOlG.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Pepsi was looking to adapt its slogan \u201cCome alive with the Pepsi generation\u201d for the Chinese market. But the campaign failed to achieve its goals when the original slogan was rendered in Chinese as: \u201cPepsi brings your ancestors back from the grave\u201d.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);box-shadow: 0px 5px 30px 0px rgba(214,215,216,0.57);border-radius: 4px;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 50px 40px 50px 40px;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{border-radius: 4px;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 40px 20px 40px 20px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-one-half tatsu-column-image-none tatsu-column-effect-scale  tatsu-CgIerCW138\"  data-parallax-speed=\"0\" style=\" padding:0 15px;\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-svg-icon tatsu-module align-none  tatsu-line-animate custom tatsu-f1dmY7KZx tatsu-svg-icon-default tatsu-svg-icon-plain  \" data-path-animation=\"EASE\" data-svg-animation=\"EASE\" data-animation-duration = \"300\"  data-animation = \"none\"   ><div class = \"tatsu-svg-icon-inner\"><a href=\"#\" class=\"tatsu-icon-wrap\" ><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" points=\"23,34 30,41 \r\n\t43,28 \"\/>\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"23,8 10,8 10,63 54,63 54,8 41,8 \"\/>\r\n<polygon fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"36,5 36,1 28,1 28,5 24,5 22,13 42,13 40,5 \r\n\t\"\/>\r\n<\/svg>\r\n<\/a><\/div><style>.tatsu-f1dmY7KZx svg{width: 60px;height: 60px;stroke-width: 2px;color: rgba(0,126,255,1) ;}.tatsu-f1dmY7KZx.tatsu-module{margin: 0px 0px 25px 0px;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-LPrAVGUw3C  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-LPrAVGUw3C.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>On the other hand, the American microprocessor manufacturer Intel provides a perfect <b>example of successful transcreation<\/b>.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-QjKurPo-4V  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-QjKurPo-4V.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>The brand was able to adapt its original slogan \u201cIntel: Sponsors of Tomorrow\u201d for the Brazilian market. In Brazil, the slogan became: \u201cIntel: In Love with the Future\u201d. Why? Because the phrase \u201cSponsors of Tomorrow\u201d translated into Portuguese would suggested that Intel did not uphold their commitments.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);box-shadow: 0px 5px 30px 0px rgba(214,215,216,0.57);border-radius: 4px;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 50px 40px 50px 40px;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{border-radius: 4px;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 40px 20px 40px 20px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-four-cols tatsu-medium-gutter tatsu-reg-cols tatsu-hide-0 tatsu-hide-desktop tatsu-hide-laptop tatsu-hide-tablet tatsu-hide-mobile  tatsu-clearfix tatsu-yUJpgdToFw\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-VbBcymIoTw\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-PUrMx3kHPW   \"><style>.tatsu-PUrMx3kHPW .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-PUrMx3kHPW.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-PUrMx3kHPW{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-clock2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-clock2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-kVrHNz0iUM   \"  ><style>.tatsu-kVrHNz0iUM .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-kVrHNz0iUM .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"2001\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Year Established<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-l6N7Tb1-_0\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-Hsqe77JYT6   \"><style>.tatsu-Hsqe77JYT6 .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-Hsqe77JYT6.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-Hsqe77JYT6{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-box2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-box2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-Fd2S0YA-XK1   \"  ><style>.tatsu-Fd2S0YA-XK1 .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-Fd2S0YA-XK1 .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"14\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Products<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-hPBpRUG7Uyl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-o8eLbvLU0X5   \"><style>.tatsu-o8eLbvLU0X5 .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-o8eLbvLU0X5.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-o8eLbvLU0X5{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-users2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-users2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-HGJySM3Gklj   \"  ><style>.tatsu-HGJySM3Gklj .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-HGJySM3Gklj .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"410\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Team Size<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-iasRH-AMe-s\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-q0XJKzkThxI   \"><style>.tatsu-q0XJKzkThxI .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-q0XJKzkThxI.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-q0XJKzkThxI{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-award\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-award small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-OOz-YQauGK3   \"  ><style>.tatsu-OOz-YQauGK3 .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-OOz-YQauGK3 .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"3600\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Clients<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-tgBWM5fQL.tatsu-section{background-color: rgba(249,249,249,1);}.tatsu-tgBWM5fQL{border-width: 0px 0px 1px 0px;border-color: rgba(232,232,232,1); border-style: solid;}.tatsu-tgBWM5fQL .tatsu-section-pad{padding: 68px 0px 90px 0px;}.tatsu-tgBWM5fQL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-tgBWM5fQL > .tatsu-top-divider{z-index: 9999;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/vistaword.com\/en\/transcreation\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5481","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transcreation or marketing translation \u2013 Vistaword<\/title>\n<meta name=\"description\" content=\"Expand your business worldwide by adapting your communication content to the cultural norms of your target countries with transcreation or cultural adaptation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vistaword.com\/en\/transcreation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transcreation or marketing translation \u2013 Vistaword\" \/>\n<meta property=\"og:description\" content=\"Expand your business worldwide by adapting your communication content to the cultural norms of your target countries with transcreation or cultural adaptation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vistaword.com\/en\/transcreation\/\" \/>\n<meta property=\"og:site_name\" content=\"Vistaword\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T11:06:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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