{"id":5043,"date":"2020-10-13T17:41:18","date_gmt":"2020-10-13T15:41:18","guid":{"rendered":"https:\/\/vistaword.com\/?page_id=5043"},"modified":"2020-10-30T15:56:08","modified_gmt":"2020-10-30T14:56:08","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/vistaword.com\/fr\/transcreation\/","title":{"rendered":"Transcr\u00e9ation"},"content":{"rendered":"<div  class=\"tatsu-H2bBCHcGP tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"100px 0px 100px 0px\",\"l\":\"80px 0px 80px 0px\"}' data-padding-top='100px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-large-gutter tatsu-reg-cols  tatsu-clearfix tatsu-UqFWCbfedl\" ><style>.tatsu-UqFWCbfedl > .tatsu-row{margin-top: 0px;}.tatsu-UqFWCbfedl.tatsu-row-wrap > .tatsu-row{margin-bottom: 0px;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-bK095nxHfE\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1NRjI1cm-7  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-1NRjI1cm-7.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Transcr\u00e9ation<\/span><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-bK095nxHfE.tatsu-column{width: 100%;}.tatsu-bK095nxHfE.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-bK095nxHfE > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-bK095nxHfE > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-bK095nxHfE > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-bK095nxHfE > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-bK095nxHfE.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-bK095nxHfE.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-bK095nxHfE.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : 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class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation.jpg\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H2bBCHcGP.tatsu-section{background-color: rgba(185,185,185,1);}.tatsu-H2bBCHcGP .tatsu-section-background{background-image: url(https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-H2bBCHcGP .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-H2bBCHcGP .tatsu-section-pad{padding: 100px 0px 100px 0px;}.tatsu-H2bBCHcGP > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H2bBCHcGP > .tatsu-top-divider{z-index: 9999;}.tatsu-H2bBCHcGP .tatsu-section-overlay{background: linear-gradient(45deg, rgba(0,0,0,0.5) 0%, rgba(0,0,0,0.3) 100%);mix-blend-mode: normal;}@media only screen and (max-width:1377px) {.tatsu-H2bBCHcGP .tatsu-section-pad{padding: 80px 0px 80px 0px;}}@media only screen and (max-width: 767px) {.tatsu-H2bBCHcGP .tatsu-section-background{background-position: bottom right;}.tatsu-H2bBCHcGP .tatsu-bg-blur{background-position: bottom right;}}<\/style><\/div><div  class=\"tatsu-_kE7Xqd79 tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 50px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-A6rryIikJt\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-J9sop2PkSu\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-KUfOut-1s  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-KUfOut-1s.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><strong>Vous souhaitez conqu\u00e9rir de nouveaux march\u00e9s \u00e0 l&rsquo;\u00e9tranger ?<\/strong><\/h4>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-3_CVJ2VvJ  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-3_CVJ2VvJ.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Pour que votre d\u00e9veloppement \u00e0 l&rsquo;international soit une r\u00e9ussite, vous avez besoin d&rsquo;adapter votre message \u00e0 la culture du ou des pays vis\u00e9s. La transcr\u00e9ation, ou adaptation culturelle, est un v\u00e9ritable processus cr\u00e9atif destin\u00e9 aux contenus marketing et publicitaires. L&rsquo;objectif est d&rsquo;adapter le message de la langue source \u00e0 la culture et aux codes du pays de la langue cible. Ce travail n\u00e9cessite une parfaite connaissance des deux cultures afin de provoquer l&rsquo;\u00e9motion positive d\u00e9sir\u00e9e chez le public vis\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-J9sop2PkSu.tatsu-column{width: 50%;}.tatsu-J9sop2PkSu.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-J9sop2PkSu > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-J9sop2PkSu.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-WJguOnYvbW\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-wPluYb_iLE  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1980px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 50%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"transcreation\" src = \"https:\/\/vistaword.com\/wp-content\/uploads\/2020\/10\/transcreation-1.jpg\" \/><\/div><style>.tatsu-wPluYb_iLE{margin: 0px 0px 0px 0px;}.tatsu-wPluYb_iLE .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-wPluYb_iLE.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-WJguOnYvbW.tatsu-column{width: 50%;}.tatsu-WJguOnYvbW.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-WJguOnYvbW > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-WJguOnYvbW.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-_kE7Xqd79.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-_kE7Xqd79 .tatsu-section-pad{padding: 90px 0px 50px 0px;}.tatsu-_kE7Xqd79 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-_kE7Xqd79 > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-tgBWM5fQL tatsu-section    tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"68px 0px 90px 0px\"}' data-padding-top='68px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-custom-gutter tatsu-reg-cols  tatsu-clearfix tatsu-2R0As9-j67\" ><div  class=\"tatsu-row \" style=\"margin-left:-15px;margin-right:-15px;\"><div  class=\"tatsu-column  tatsu-one-half tatsu-column-image-none tatsu-column-effect-scale  tatsu-nBjMzntLFC\"  data-parallax-speed=\"0\" style=\" padding:0 15px;\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-svg-icon tatsu-module align-none  tatsu-line-animate custom tatsu-o2-ypRxLL8 tatsu-svg-icon-default tatsu-svg-icon-plain  \" data-path-animation=\"EASE\" data-svg-animation=\"EASE\" data-animation-duration = \"300\"  data-animation = \"none\"   ><div class = \"tatsu-svg-icon-inner\"><a href=\"#\" class=\"tatsu-icon-wrap\" ><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"39\" y1=\"43\" x2=\"25\" y2=\"29\"\/>\r\n<line fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"25\" y1=\"43\" x2=\"39\" y2=\"29\"\/>\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"23,8 10,8 10,63 54,63 54,8 41,8 \"\/>\r\n<polygon fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"36,5 36,1 28,1 28,5 24,5 22,13 42,13 40,5 \r\n\t\"\/>\r\n<\/svg>\r\n<\/a><\/div><style>.tatsu-o2-ypRxLL8 svg{width: 60px;height: 60px;stroke-width: 2px;color: rgba(0,126,255,1) ;}.tatsu-o2-ypRxLL8.tatsu-module{margin: 0px 0px 25px 0px;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B5niuwQJps  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B5niuwQJps.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Pour illustrer notre propos, voici un <strong>exemple de transcr\u00e9ation rat\u00e9e :<\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-KgeZ79DOlG  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-KgeZ79DOlG.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>La compagnie a\u00e9rienne American Airlines a souhait\u00e9 promouvoir ses derniers fauteuils en cuir avec le slogan \u00ab\u00a0Volez dans du cuir\u00a0\u00bb. Le probl\u00e8me, c&rsquo;est qu&rsquo;elle a adapt\u00e9 ce slogan pour le Mexique par \u00ab\u00a0Vuela encuero\u00a0\u00bb qui signifie en espagnol&#8230; \u00ab\u00a0Volez nu\u00a0\u00bb !<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);box-shadow: 0px 5px 30px 0px rgba(214,215,216,0.57);border-radius: 4px;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 50px 40px 50px 40px;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-nBjMzntLFC > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{border-radius: 4px;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 50%;}.tatsu-nBjMzntLFC.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 40px 20px 40px 20px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-nBjMzntLFC.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-one-half tatsu-column-image-none tatsu-column-effect-scale  tatsu-CgIerCW138\"  data-parallax-speed=\"0\" style=\" padding:0 15px;\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-svg-icon tatsu-module align-none  tatsu-line-animate custom tatsu-f1dmY7KZx tatsu-svg-icon-default tatsu-svg-icon-plain  \" data-path-animation=\"EASE\" data-svg-animation=\"EASE\" data-animation-duration = \"300\"  data-animation = \"none\"   ><div class = \"tatsu-svg-icon-inner\"><a href=\"#\" class=\"tatsu-icon-wrap\" ><?xml version=\"1.0\" encoding=\"utf-8\"?>\r\n<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\r\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 1.1\/\/EN\" \"http:\/\/www.w3.org\/Graphics\/SVG\/1.1\/DTD\/svg11.dtd\">\r\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\r\n\t width=\"64px\" height=\"64px\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\" xml:space=\"preserve\">\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" points=\"23,34 30,41 \r\n\t43,28 \"\/>\r\n<polyline fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"23,8 10,8 10,63 54,63 54,8 41,8 \"\/>\r\n<polygon fill=\"none\" stroke=\"#000000\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"36,5 36,1 28,1 28,5 24,5 22,13 42,13 40,5 \r\n\t\"\/>\r\n<\/svg>\r\n<\/a><\/div><style>.tatsu-f1dmY7KZx svg{width: 60px;height: 60px;stroke-width: 2px;color: rgba(0,126,255,1) ;}.tatsu-f1dmY7KZx.tatsu-module{margin: 0px 0px 25px 0px;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-LPrAVGUw3C  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-LPrAVGUw3C.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Au contraire, Tefal, marque fran\u00e7aise d&rsquo;ustensiles de cuisine, est un parfait <strong>exemple de<\/strong> <strong>transcr\u00e9ation r\u00e9ussie.<\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-QjKurPo-4V  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-QjKurPo-4V.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>La marque a en effet su adapter son message initial en fran\u00e7ais \u00e0 la culture cible espagnole.<\/p>\n<p>Le slogan \u00ab Tefal, comment s\u2019en passer ? \u00bb a ainsi \u00e9t\u00e9 adapt\u00e9 en espagnol par \u00ab \u00bfTe falta Tefal? \u00bb. La marque a cr\u00e9\u00e9 un jeu de mots amusant et accrocheur en jouant sur les sonorit\u00e9s. La traduction litt\u00e9rale en fran\u00e7ais serait : \u00ab Il te manque une Tefal ? \u00bb .<\/p>\n<p>La strat\u00e9gie du jeu de mots est efficace car elle reste imprim\u00e9e dans l\u2019esprit du consommateur espagnol.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner{background-color: rgba(255,255,255,1);box-shadow: 0px 5px 30px 0px rgba(214,215,216,0.57);border-radius: 4px;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 50px 40px 50px 40px;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-CgIerCW138 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{border-radius: 4px;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 50%;}.tatsu-CgIerCW138.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 40px 20px 40px 20px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-CgIerCW138.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-four-cols tatsu-medium-gutter tatsu-reg-cols tatsu-hide-0 tatsu-hide-desktop tatsu-hide-laptop tatsu-hide-tablet tatsu-hide-mobile  tatsu-clearfix tatsu-yUJpgdToFw\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-VbBcymIoTw\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-PUrMx3kHPW   \"><style>.tatsu-PUrMx3kHPW .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-PUrMx3kHPW.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-PUrMx3kHPW{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-clock2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-clock2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-kVrHNz0iUM   \"  ><style>.tatsu-kVrHNz0iUM .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-kVrHNz0iUM .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"2001\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Year Established<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-VbBcymIoTw.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-VbBcymIoTw > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-VbBcymIoTw.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-l6N7Tb1-_0\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-Hsqe77JYT6   \"><style>.tatsu-Hsqe77JYT6 .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-Hsqe77JYT6.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-Hsqe77JYT6{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-box2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-box2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-Fd2S0YA-XK1   \"  ><style>.tatsu-Fd2S0YA-XK1 .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-Fd2S0YA-XK1 .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"14\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Products<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-l6N7Tb1-_0.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-l6N7Tb1-_0 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-l6N7Tb1-_0.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-hPBpRUG7Uyl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-o8eLbvLU0X5   \"><style>.tatsu-o8eLbvLU0X5 .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-o8eLbvLU0X5.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-o8eLbvLU0X5{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-users2\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-users2 small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-HGJySM3Gklj   \"  ><style>.tatsu-HGJySM3Gklj .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-HGJySM3Gklj .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"410\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Team Size<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-hPBpRUG7Uyl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hPBpRUG7Uyl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-hPBpRUG7Uyl.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-iasRH-AMe-s\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-normal-icon tatsu-icon-shortcode align-none tatsu-q0XJKzkThxI   \"><style>.tatsu-q0XJKzkThxI .tatsu-icon{color: rgba(0,126,255,1) ;}.tatsu-q0XJKzkThxI.tatsu-normal-icon{margin: 0px 0px 15px 0px ;}.tatsu-q0XJKzkThxI{border-width: 0px 0px 0px 0px;}<\/style><a href=\"#\"  class=\"tatsu-icon-wrap plain     \"  aria-label=\"icon-award\" data-gdpr-atts={}   ><i class=\"tatsu-icon tatsu-custom-icon tatsu-custom-icon-class icon-award small plain\"><\/i><\/a><\/div><div  class=\"tatsu-module tatsu-an-wrap align-left tatsu-OOz-YQauGK3   \"  ><style>.tatsu-OOz-YQauGK3 .tatsu-an{font-size: 40px;color: rgba(62,66,73,1) ;}.tatsu-OOz-YQauGK3 .tatsu-an-caption{font-size: 14px;color: rgba(132,137,145,1) ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"3600\"><\/div><\/div><h6><span class=\"tatsu-an-caption\" >Clients<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 30px 30px 30px ;}.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner{border-width: 1px 1px 1px 1px ;border-color: rgba(221,221,221,1); }.tatsu-iasRH-AMe-s.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-iasRH-AMe-s > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-iasRH-AMe-s.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-tgBWM5fQL.tatsu-section{background-color: rgba(249,249,249,1);}.tatsu-tgBWM5fQL{border-width: 0px 0px 1px 0px;border-color: rgba(232,232,232,1); border-style: solid;}.tatsu-tgBWM5fQL .tatsu-section-pad{padding: 68px 0px 90px 0px;}.tatsu-tgBWM5fQL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-tgBWM5fQL > .tatsu-top-divider{z-index: 9999;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/vistaword.com\/fr\/transcreation\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5043","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transcr\u00e9ation ou traduction marketing \u2013 Vistaword<\/title>\n<meta name=\"description\" content=\"D\u00e9veloppez votre 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